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While many individuals turn to lip balm as a remedy,but to achieve maximum effectiveness and benefit It may come as a revelation to many, but the most effective method for applying lip balm is in a vertical The natural texture of our lips features vertical wrinkles, and when balm is applied horizontally, it Furthermore, the lips possess a delicate epidermis that is susceptible to friction; thus, applying balm to get maximum out of your humble lip balm.